Esther Akothee well known as Madam Boss, finally decided to reveal how she is really making millions of money from brands only. She said that her branding herself very well plus talent really opened alot of success doors in her life.
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Speaking during her bridal party, Akothee said that even if she isn’t performing in shows, or dropping music as she used to do before, her brand alone is really paying her millions of money and her bank account has always crazy balances.
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She said that in the year 2022 alone, she made ksh.40 Million from brand endorsements alone. That is in a period of 12 months only. The only thing she does is marketing a certain brand and going for roadshows to promote them.
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The singer said that her rate card is nothing less than ksh.1.5 Million per endorsement. She even decided to use an example of a brand that paid her ksh.2 Million for just endorsing them, that is peptang Kenya. She did a very amazing job, and from there brands have been trusting her.
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Akothee urged all the content creators and celebrities to be hardworking and make sure that they invest in branding themselves very well, so that they can attract endorsement deals, worth millions of money. She even used Azziad Nasenya as a good example of young content creators who are very creative and hardworking.
