First UFC Event to be Held in Serbia, Scheduled for Saturday, August 1, at Belgrade Arena
Meridianbet Leads the B2C Division of Meridian Holdings Inc. (NASDAQ: MRDN)
BELGRADE, Serbia, July 25, 2026 (GLOBE NEWSWIRE) — Meridian Holdings Inc. (NASDAQ: MRDN) (the “Company”) today announced that the Company’s subsidiary Meridianbet has been named Presenting Partner of UFC FIGHT NIGHT: MEDIC vs.RODRIGUEZ, on Saturday, August 1, at Belgrade Arena in Belgrade, Serbia. The event will be the first UFC has held in Serbia, where Meridianbet will be its exclusive sponsor in the sports-betting category.
The partnership will include branding inside the Octagon during the event, logo placement across official event marketing (including key art and round cards), an in-venue commercial at Belgrade Arena, and a digital and social media campaign across UFC’s web, video and social channels.
The event will will be distributed internationally through UFC’s broadcast partners, reaching a global audience.
“Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country,” said William Scott, Chief Executive Officer of Meridian Holdings. “Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world.”
Meridianbet was founded in Serbia in 2001 and has since operated in the market continuously. The partnership marks the brand’s most visible association with a global sports property to date.
Meridianbet has sponsored combat sports for years, from elite professional cards to grassroots martial arts events, and the category remains one of the brand’s most visible.
The partnership also reflects a long-running commitment to sport in the communities where Meridianbet operates. :Across its markets, Meridianbet supports clubs, youth academies and local sports programs, from grassroots level to elite competition, alongside community initiatives in health and education.
